Operator-led M&A advisory for Amazon founders and buyers.
Whether you are preparing to sell, already in market, or looking to acquire, we bring Amazon-native operating diligence into the deal process.
Two services
Which side of the table are you on?
On average, brands capture 24% more deal value when working with us.
Sell-side
We help you understand valuation, prepare the brand, and sell only when the deal is defensible.
Explore sell-side →Why operator-led
Generalist M&A firms audit the numbers. We audit the business.
They don't look at niche health, PPC structure, supplier risk, or account compliance. Which is exactly where Amazon deals fail.
We do all of that as our day job. When we advise on a deal, you get the same audit depth our acquisition team uses on our own purchases.
Conflict policy
We're a principal and an advisor. Here's how we keep that clean.
- Our acquisition mandate is published — revenue range, categories, geography. You can see immediately whether your deal overlaps.
- Outside that mandate, we work as an advisor without restriction.
- Inside that mandate, if we see a target that fits, we choose one role per deal — principal or advisor — and disclose it in writing before any work begins.
- Chinese wall between teams. Different leads. Different data access.
Discovery call
Pick a time that works for you.
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