Not sure if now is the right time to sell?

Get a confidential, operator-led view of what your Amazon brand is worth today — and what could increase its value before you go to market.

Get an honest valuation in 7 days →
Why this matters now

The market is more selective than it was in 2021.

PPC defensibility
Margin proof
Transferability
Buyer confidence
What buyers seeRevenue is only the headline.

Buyers now look past sales and check margin quality, SKU concentration, PPC dependency, and transferability.

What they challengeThe hidden risks become price pressure.
  • FBA fees and storage inflation
  • Review health and compliance risk
  • Supplier concentration
  • Messy add-backs and weak proof
What we prepareKnow the issues before a buyer uses them.

We give you valuation clarity, an exit-readiness view, and a practical list of what to fix before market.

What you get with us

Clarity before you commit to a sale.

Base SDE
Proof added
Risk discounts
Preparation uplift
Defensible valuation
  • Confidential valuation before you enter the market
  • Exit-readiness review across PPC, listings, supply chain, fees, reviews, and account health
  • Honest answer on whether to sell now, prepare first, or keep growing
  • No pressure to sell — many founders speak to us 6–12 months before a transaction
  • Clear view of what buyers will challenge before they see your data
  • Operational fixes that can improve EBITDA and make the brand more defensible
Who we buy

Our active mandate.

Revenue
$1M – $10M annual
EBITDA / SDE
$250K – $2M
Channel
Amazon FBA, TikTok Shop a plus
Categories
Beauty, consumables, accessories, home, pet
Brand age
2+ years on Amazon
Margin
15%+ contribution margin
Deal structure

What we actually offer.

  • Most of the price in cash at close. Working capital adjustment at signing.
  • Earnouts only with clear, mutually-defined metrics. Optional, not standard.
  • No 24-month deferred payments. No structures designed to dilute you after close.
  • No long non-competes. We won't lock you out of your next venture.
Real example

Beauty brand seller, US.

The seller had two SKUs doing 65% of revenue and a supplier with no contractual lock-in. A generalist firm would have missed both. We caught both, restructured the deal terms, and closed in 60 days.

$950Kcash at close, zero earnout
60dfrom NDA to wire transfer
0post-close disputes

Understand your options

Share the basics confidentially. We will tell you whether your brand is ready for buyers now, what it may be worth, and what to improve if waiting would create a better outcome.